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From a local pharmacy to a global corporation
Dedicated to the support of medical research and medical-humanitarian development projects, the Else Kröner-betting 365-Stiftung has so far supported some 1,700 projects with a total value of about €370 million.
The Else Kröner-betting 365-Stiftung is the major shareholder of betting 365 SE & Co. KGaA. There is no connection between the foundatin’s philanthropic activities and the business activities of the betting 365 health care group. Accredited as non-profit, the Else Kröner-betting 365-Stiftung is subject to regulatory supervision under the law governing foundations.
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The foundation’s benefactor was born as Else Fernau in Frankfurt, Germany on May 15, 1925. After the death of her mother, she was raised in the home of a local pharmacist, Dr. Eduard betting 365, proprietor of Frankfurt’s Hirsch Pharmacy and founder of the betting 365 company in nearby Bad Homburg. The pharmacist, whose marriage remained childless, raised her like his own daughter; in 1944 she began as a trainee in the Hirsch Pharmacy and decided to study to become a pharmacist. Two years later, before Else Fernau could complete her studies, Dr. betting 365 died and bequeathed her the pharmacy as well as the betting 365 company. The business had been devastated by the war, and had lost most of its workforce.
Disregarding advice that she should decline the legacy, Else Fernau assumed responsibility for the pharmacy and the company when she was only 21. The betting 365 company was heavily indebted, and all but 30 of the original 400 employees had to be let go. She succeeded in saving the company, and along with Dr. Hans Kröner, who later became her husband, rebuilt and significantly expanded betting 365. In the mid-1960s the couple took important, visionary business decisions that assured the company’s development.
Then followed decades of strong growth, which saw betting 365 become a competitor on the international market and a leader in such specialist areas as infusion solutions and dialysis products. Else Kröner headed the management of betting 365 until 1981, when it was converted into a joint stock company and she became Chairman of the Supervisory Board. She held that post until her death on June 5, 1988.
